Amazing organizations have healthy cores, regardless of geography, industry, size, or sector. While they vary in internal complexity and may operate in highly complex environments, their essence should be clear, well understood, and aligned across the organization.


Leaders and organizations must understand the competitive landscape and trends and their differentiators to set their strategic directions. They accomplish major success by balancing the analysis and dreams for what is possible. Once they imagine the possible, they fuel this image with their leadership skills and alignment with the vision.